What happens when the colours of your favourite Lay’s pack leap off the shelf and land on your feet? The answer is Colour-Lays, a collaboration between Lay’s and Ranbir Kapoor’s lifestyle label, ARKS—a limited edition sneaker drop that’s as bold as it is nostalgic.
Each pair carries the spirit of a flavour you grew up with: Magic Masala in blue, Spanish Tomato Tango in crimson red, Hot & Sweet Chilli in orange, and Cream & Onion in that instantly recognisable electric green. These aren’t just shoes; they’re a love letter to moments of munching chips with friends, reimagined for the streetwear generation.
The launch film captures this spark of inspiration perfectly. A high-energy brainstorm, a flash of colour, and then, Ranbir’s gaze fixes on a Lay’s pack. That single glance births an idea that fuses snack culture with sneaker culture. The film doesn’t just sell shoes, it tells us that creativity often hides in the everyday, waiting to be picked up, like a pack of Lay’s on the table.
On Instagram, the campaign pushed the vibe further: “Bold colours. Bolder drops. Where flavour meets fashion.” It wasn’t just a product announcement; it was a cultural moment, celebrating how something as familiar as a chip packet could turn into a canvas of self-expression.
Why does this collab work so well? Because it taps into three things Gen Z and millennials crave: nostalgia, identity, and individuality. It bridges the comfort of old memories with the confidence of new style. In today’s crowded sneaker scene, Colour-Lays carves its space effortlessly— by being rooted, playful, and instantly recognisable.
This isn’t just footwear. This is flavour turned into fashion. It’s a step into the colourful, the bold, and the unforgettable. And like any great limited-edition drop, it’s here for now, but meant to live in culture long after.
Written By:
Yashi Bhatia