• Home
  • Pulse
  • Discover
  • Brands of TapstartX
  • Learn
  • Join The Community
  • Support
  • How Plum Broke Skincare Stereotypes in the New Viral Niacinamide Serum Ad

    From Wound Care to Wellness—How Lifetime Health Is Scaling At-Home Medical Services

    From UPI Rounds to Gold Gains: Gullak Is Redefining How India Saves

    Here’s How ZulaMinds Makes Play For Kids Meaningful

    Suranjika MohapatraOctober 10, 20230570 views

    Meet the Innovator: A Software Whiz Turned Mompreneur In a world where careers often follow…

    Read more

    How Plum Broke Skincare Stereotypes in the New Viral Niacinamide Serum Ad

    Yashi BhatiaAugust 2, 202505 views

    Picture this: a skincare ad without a dewy-skinned 20-something woman in a fluffy robe. Instead,…

    Read more

    From Wound Care to Wellness—How Lifetime Health Is Scaling At-Home Medical Services

    Yashi BhatiaAugust 1, 202506 views

    In an era where ease defines consumption, why should healthcare fall behind? Lifetime Health, a…

    Read more

    From UPI Rounds to Gold Gains: Gullak Is Redefining How India Saves

    Yashi BhatiaJuly 30, 202505 views

    For many years, saving in India meant either the dependable gold jewelry kept in lockers…

    Read more

    Spotify Turns Urban Chaos into Billboard Poetry With Its New OOH Campaign

    Yashi BhatiaJuly 26, 202507 views

    Ever felt like a normal day could be far more interesting if only it could…

    Read more

    ‘First Copy’ Becomes the Latest Playground for Moment Marketing

    Yashi BhatiaJuly 25, 2025010 views

    What happens when a show stops being just content and becomes a marketing moment? MX…

    Read more

    Advertise Now, Pay Later: Flipkart Unveils Flexible Ad Model

    Yashi BhatiaJuly 23, 2025013 views

    In a bold move that’s set to shake up the world of e-commerce advertising, Flipkart…

    Read more

    neOwn: The Subscription Box That’s Reinventing How Indian Kids Learn & Play

    Yashi BhatiaJuly 22, 2025015 views

    Maintaining children’s meaningful engagement in today’s hyper-digital environment is becoming more difficult, and finding enjoyable,…

    Read more

    “Strating” from ₹59,999: Flipkart’s Typo That Wasn’t a Mistake

    Yashi BhatiaJuly 18, 2025017 views

    People weren’t talking about the pricing when Flipkart announced an incredible discount on the iPhone…

    Read more

    How 4baseCare’s Mission to Humanize Cancer Care Goes Beyond Medicine

    Yashi BhatiaJuly 10, 2025015 views

    Often big dreams are visualised inside tiny rooms. This is one such story of how…

    Read more

    “Do Bhai, Dono Tabahi”: How TECNO & Flipkart Made Phones Feel Like Friendship

    Yashi BhatiaJuly 7, 2025015 views

    In a market flooded with specs, flash sales, and influencer jargon, TECNO and Flipkart have…

    Read more

    Lo! Foods: The Healthy Joyride That’s Taking Over Indian Kitchens

    Yashi BhatiaJuly 5, 2025016 views

    In 2019, Sudarshan Gangrade had a craving. Not just for food, but for change. After…

    Read more

    Craving Candy? Kandee Factory Has You In For A Healthy Treat 

    Yashi BhatiaJuly 3, 2025021 views

    In 2013, on a sunlit beach in Goa, Mahesh Dharam’s young son excitedly pointed at…

    Read more

    Cautio Has Its Eyes On The Road & Heart In The Code

    Yashi BhatiaJune 30, 2025029 views

    When you’re driving on the bustling Indian roads, any moment could rewrite your story. The…

    Read more

    Did Prada Just Rebrand the Kolhapuri Chappal as High Fashion?

    Yashi BhatiaJune 26, 2025027 views

    The Italian luxury giant Prada sent models down the runway in June 2025 wearing what…

    Read more

    Why Coupl Is More Than a Fintech App—It’s a Cultural Reset for Modern Relationships

    Yashi BhatiaJune 24, 2025030 views

    In India, managing a couple’s finances for decades meant either getting married and opening a…

    Read more

    Meta’s New Play: WhatsApp Introduces Ads & Monetization Features

    Yashi BhatiaJune 23, 2025025 views

    WhatsApp, the popular messaging software long praised for its ad-free experience, is officially beginning its…

    Read more

    Beyond the Buzz: How Coffee-Raves Signal the Future of Social, Sober, and Scalable Experiences

    Yashi BhatiaJune 21, 2025040 views

    From Brooklyn to Bandra, Gen Z is ditching the club scene for something far more…

    Read more

    Inside Heinz’s ‘Ketchup Fraud’ Campaign: How Fake Ketchup Becomes Real Marketing Gold

    Yashi BhatiaJune 17, 2025039 views

    In an age where brand trust is crucial, even ketchup is not safe from imposters.…

    Read more

    How Bare Necessities Makes ‘Zero Waste Living’ The Norm

    Yashi BhatiaJune 16, 2025033 views

    “How did my grandma wash her hair before shampoo came in plastic bottles?” This one…

    Read more

    From Cravings to CPG Gold: How Khloé Kardashian Added Protein—and Strategy—to Popcorn

    Yashi BhatiaJune 13, 2025027 views

    When Khloé Kardashian embarks on a new enterprise, the world pays attention. This time, it’s…

    Read more

    Beyond the Board: Myntra’s Marketing Checkmate with Chess Grandmasters

    Yashi BhatiaJune 11, 2025042 views

    In today’s noisy advertising landscape, standing out takes more than budget—it takes cultural insight, humor,…

    Read more

    The Cracks Beneath the Convenience of India’s Quick Commerce Industry

    Yashi BhatiaJune 9, 2025041 views

    India’s quick commerce revolution has been nothing short of breathtaking. Many key players have emerged…

    Read more

    How Poshan Is Reclaiming Skincare The Desi Way

    Yashi BhatiaJune 5, 2025091 views

    Skincare that makes you feel like a chaand ka tukda? Bollywood buffs, assemble—this one’s for…

    Read more

    The Long Game: How Virat Kohli’s Patience Delivered RCB Their First IPL Title

    Yashi BhatiaJune 4, 2025037 views

    After 18 seasons filled with heartbreaks, near misses, and resolute cries of “Ee Sala Cup…

    Read more

    How Bonomi Isn’t Just Selling Coffee. It’s Building Culture.

    Yashi BhatiaJune 4, 2025029 views

    In a land where filter coffee is as popular as conversation and cutting chai is…

    Read more

    Hope, Handcrafted From Himalayan Pine Needles By Pirul

    Yashi BhatiaJune 3, 2025045 views

    Dry forests. Pine needles. Fire hazards. Lost livelihoods. In Khetikhan, a small village of Uttarakhand,…

    Read more

    When Gen X Met Gen Z: How Goafest 2025 Turned a Generational Gap into a Marketing Goldmine

    Yashi BhatiaJune 2, 2025040 views

    As seasoned experts look to the future of consumption, the advertising industry has always been…

    Read more

    As Low As ₹1: A Revolutionary Start To Investing With Deciml

    Yashi BhatiaMay 31, 2025097 views

    For those who ask what value does ₹1 hold in today’s economy, Deciml has an…

    Read more

    Why India’s Tax Holiday Could Be the Turning Point for Its Startup Economy

    Yashi BhatiaMay 30, 2025072 views

    The government of India has taken a daring step to support the country’s entrepreneurial ecosystem…

    Read more

    Smells Like Home: Why Maggi’s New Campaign Hits Different

    Yashi BhatiaMay 29, 2025075 views

    Maggi’s current “Maggi On My Mind” campaign, which partnered with creators to show how a…

    Read more

    Inside the AI Capsule Craze: How Indian Brands Are Shrinking Stories, Amplifying Impact

    Yashi BhatiaMay 27, 2025077 views

    What started as a little movement is currently taking the Indian marketing world by storm.…

    Read more

    How Anubhav Bassi’s Viral Moment Became a Masterstroke for Garnier Men

    Yashi BhatiaMay 23, 2025081 views

    In today’s attention economy, trends not only affect culture but also drive business. Brands that…

    Read more

    How F&B brands are changing the game of Quick commerce: The “Protein” Hack

    Yashi BhatiaMay 21, 2025050 views

    In India’s rapidly changing food and beverage industry, protein is the new low-calorie option.It’s no…

    Read more

    More Than a Cricketer: Kohli, The Brand Maestro

    Yashi BhatiaMay 19, 2025058 views

    After 14 years of dominating Test cricket, Virat Kohli bids farewell, ending an era. As…

    Read more

    Sommelier swaps wine for black turmeric and reimagines wellness with Shunya India

    Sarthak AgarwalMay 14, 2025054 views

    Sagar spent his career telling stories through wine. But the real terroir that called to…

    Read more

    Born in a Lab, Tested in War: How Fibroheal Proves Silk Can Heal

    Yashi BhatiaMay 13, 20250116 views

    Not all heroes wear capes—some make haemostats from silk. In our country where silk is…

    Read more

    How DigiDxDoc is Rewiring the Frontline of Cancer Diagnosis

    Sarthak AgarwalMay 13, 2025043 views

    Every cancer diagnosis begins with a tiny slice of tissue on a glass slide —…

    Read more

    BrainSightAI Mapped the Brain to Rewire Braincare

    Sarthak AgarwalMay 12, 2025049 views

    When Laina Emmanuel and Dr. Rimjhim Agrawal co-founded BrainSightAI, they weren’t just launching a startup…

    Read more

    How JoyHealth ensured that diabetes didn’t mean giving up the foods we love

    Sarthak AgarwalMay 10, 2025046 views

    It started with a simple question: Why should diabetes mean giving up the foods we…

    Read more

    ParkMate Turned Parking Problems into a Scalable Startup Story

    Sarthak AgarwalMay 8, 2025044 views

    How long does it take to find parking in a metro city? According to an…

    Read more

    Understanding Brand Archetypes Through Zara, H&M & UNIQLO

    Sarthak AgarwalMay 7, 2025066 views

    Imagine walking into a room and instantly knowing exactly how people will perceive you, before…

    Read more

    Power Gummies Proved Vitamins Don’t Have to Be Boring

    Sarthak AgarwalMay 6, 2025062 views

    When Divij Bajaj first sketched a bear-shaped vitamin on a napkin, he wasn’t daydreaming—he was…

    Read more

    Stochast Helps Founders Realise Their First Product Isn’t Tech, It’s Team

    Sarthak AgarwalMay 6, 2025051 views

    When most founders talk about building products, they mean platforms, MVPs, or prototypes. But for…

    Read more

    Your Workforce: The Hidden Marketing Goldmine Most Founders Are Missing

    Sarthak AgarwalMay 2, 2025064 views

    Imagine turning your employees into your most powerful marketing weapon – without spending a rupee…

    Read more

    How Svish On-The-Go Turned a Pandemic Problem into a Personal Care Revolution

    Sarthak AgarwalApril 30, 2025050 views

    When the world stopped in 2020, Ishan Grover was prepping for the World Beer Cup.…

    Read more

    Martin Garrix, Heineken, and the $0.20 Hack That Broke Marketing Rules

    Sarthak AgarwalApril 29, 2025079 views

    The Split Cup Phenomenon At Martin Garrix’s vibrant Holi Party celebration, Heineken implemented an ingeniously…

    Read more

    How 2 Brothers At 11ZA Are Transforming the Way Businesses Talk to Customers

    Sarthak AgarwalApril 28, 2025056 views

    In the bustling world of commerce, two brothers identified a crucial gap: MSMEs needed better…

    Read more

    Kalankit Shows How D2C Can Also Be Approached, Keeping Collaboration At The Core

    Sarthak AgarwalApril 28, 2025053 views

    In a world where product differentiation is increasingly challenging, one Indian brand has found a…

    Read more

    How Kashmir’s Economy Destabilized Due To The Pahalgam Massacre

    Sarthak AgarwalApril 26, 20250111 views

    On April 22, 2025, what should’ve been a tranquil summer evening in Pahalgam turned into…

    Read more

    How NCCBM Is Transforming India’s Cement Industry Through Revolutionary Startup Incubation

    Sarthak AgarwalApril 24, 2025059 views

    In a quiet corner of Ballabgarh near New Delhi, a revolution is brewing in one…

    Read more

    How Snapchat’s Sponsored Snaps Are Rewriting the Rules of Digital Ads

    Sarthak AgarwalApril 23, 2025059 views

    Imagine a marketing tool that doesn’t just speak to your audience, but speaks directly into…

    Read more

    Here’s All About How Wadhwani Foundation Helps Founders & Startups. 

    Sarthak AgarwalApril 22, 2025074 views

    Starting a business can feel like sailing into uncharted waters—exciting yet daunting. As the founder…

    Read more

    The Silent AI Revolution by ShopIQ Building Your Next E-Commerce Website

    Sarthak AgarwalApril 19, 2025042 views

    Let me tell you what I witnessed recently that completely changed how I think about…

    Read more

    How BYD, a Tiny Battery Maker, Destroyed Tesla’s Playbook

    Sarthak AgarwalApril 19, 2025062 views

    In the dusty industrial outskirts of Shenzhen in 2003, Wang Chuanfu had a vision that…

    Read more

    From Zero Emissions to Zero Ethics: The BluSmart Billion-Rupee Swindle

    Sarthak AgarwalApril 18, 2025073 views

    Remember the startup everyone was talking about? BluSmart, India’s promising EV cab service that was…

    Read more

    When Zeuron.AI ‘Gamified’ Healthcare

    Sarthak AgarwalApril 18, 20250109 views

    Remember when we thought gaming was just entertainment? That paradigm is being shattered by innovators…

    Read more

    Golden Nuggets Of Wisdom You Can’t Miss From Investor Mahavir Pratap Sharma

    Sarthak AgarwalApril 17, 2025088 views

    In the vibrant corridors of Bharat Mandapam, where India’s brightest entrepreneurial minds converged for the…

    Read more

    Tariffs, Tweets, and Tumult: How Trump is Shaking the World

    Sarthak AgarwalApril 17, 20250105 views

    It began with a promise and escalated into economic upheaval. In early 2025, President Donald…

    Read more

    Lay’s “Hum Hai Na” Campaign Is Revolutionizes Cross-Brand Marketing 

    Sarthak AgarwalApril 13, 2025081 views

    In the crowded social media landscape, Lay’s has created something extraordinary through their “Hum Hai…

    Read more

    Haxor Bags The Startup Maharathi Challenge Through The Hands of Minister Piyush Goyal

    Sarthak AgarwalApril 7, 20250111 views

    In the heart of Delhi, a woman-led startup with a deeply personal mission has just…

    Read more

    How Sprite’s ‘Chief Chill Officer’ Turned Corporate Burnout into Brand Brilliance

    Sarthak AgarwalMarch 31, 20250103 views

    How Sprite’s ‘Chief Chill Officer’ Turned Corporate Burnout into Brand Brilliance The marketing team at…

    Read more

    Why Is Studio Ghibli’s Art Trending, And Is It Ethical And Sustainable?

    Sarthak AgarwalMarch 29, 20250117 views

    The Global Explosion When OpenAI’s GPT-4o launched its image generation feature, something magical happened. Suddenly,…

    Read more

    ‘Prashant’ Croissant: The Viral Marketing Recipe That’s Eating Up the Internet

    Sarthak AgarwalMarch 28, 20250114 views

    When content creator Ayush mispronounced “croissant” during a language learning video, something extraordinary happened. Within…

    Read more

    Zero Marketing, Maximum Profits: The Zerodha Success Story

    Sarthak AgarwalMarch 26, 20250132 views

    Imagine building a billion-dollar financial platform without spending a single rupee on advertising. Sounds impossible?…

    Read more

    How Vritika Arora is Redefining Legal Support for Startups

    Sarthak AgarwalMarch 25, 20250104 views

    What drives someone to leave the safety of a successful legal career and dive headfirst…

    Read more

    The Inside Story of Allianz and Bajaj Finserv’s Breakup

    Sarthak AgarwalMarch 24, 20250106 views

    Imagine building a partnership that thrives for over two decades—only to see it come to…

    Read more

    Jeff Bezos’ Meeting Rules: Stop Wasting Time, Start Producing Results

    Sarthak AgarwalMarch 21, 20250121 views

    Ever calculated the cost of your unproductive meetings? Executives waste 31 hours monthly in ineffective…

    Read more

    How Crappy Presentations Turned Messy Ideas into Powerful Stories One Deck at a time

    Sarthak AgarwalMarch 20, 2025084 views

    What if your most brilliant idea never gets the attention it deserves—simply because it’s hidden…

    Read more

    When Haldiram’s AI-powered Holi campaign Took The Internet By Storm

    Sarthak AgarwalMarch 15, 20250129 views

    Picture this: Holi is around the corner, and every brand is scrambling to stand out.…

    Read more

    How ‘The Misfits’ Is Turning Rejected Produce Into Nutritious Food 

    Sarthak AgarwalMarch 14, 20250128 views

    Imagine walking away from a thriving global finance career to take on one of the…

    Read more

    Jaguar’s Rebranding, A Marketing Gamble That Set The Internet On Fire!

    Sarthak AgarwalMarch 12, 20250110 views

    Picture this: You’re a legendary brand, known for elegance, roaring power, and timeless luxury. But…

    Read more

    Women-Led Social Enterprises Are Flipping the Script on Success

    Sarthak AgarwalMarch 12, 2025073 views

    Who’s waiting for a seat at the table? Not these women. They’re ditching the old…

    Read more

    How Sagar Rai Defeated Asthma to Build Kibi Sports for Indian Athletes

    Sarthak AgarwalMarch 11, 20250119 views

    Ever felt like the odds were stacked against you? Meet Sagar Rai, a guy who…

    Read more

    Gifting Ideas For Her This Women’s Day 2024

    Amrit AchipalyaMarch 2, 20240372 views

    Hey fabulous folks! Guess what? Women’s Day is strutting into town, and we’re not here…

    Read more

    Festive Gifting Sorted – These 15 Indian Startups Are Waiting To Delight You

    Amrit AchipalyaOctober 30, 202301.2K views

    Diwali, the festival of lights, brings with it a radiant joy that fills our hearts.…

    Read more

    Thinking Diwali Gifting? Choose From These 11 Indian Start-ups

    Suranjika MohapatraOctober 27, 202301.4K views

    Discover a world of innovative gifting as we present a handpicked collection of startup brands.…

    Read more

    How Kokikar Is Influencing The Fashion Preferences Of Young India

    Amrit AchipalyaOctober 11, 20230763 views

    Redefining Fashion with Sustainability In a world where fast fashion often comes at the expense…

    Read more

    Masterati Recap: Guerrilla Marketing, Growth Hacks, Collabs at Topmate.io | Ft. Ankit Agarwal

    Amrit AchipalyaOctober 7, 20230280 views

    In today’s fast-changing business world, using technology wisely can be a game-changer for entrepreneurs. In…

    Read more

    5 Ways In Which Bodhicitta Consulting Is Boosting Entrepreneur Wellbeing

    Amrit AchipalyaOctober 2, 20230412 views

    Meet Pompi Banerjee, a dedicated catalyst for entrepreneurial success and the driving force behind Bodhicitta…

    Read more

    How Retale Design Is Reinventing Retail Landscapes

    Amrit AchipalyaOctober 1, 20230328 views

    Embarking on a transformative journey within the realm of retail requires an exceptional blend of…

    Read more

    From Struggles to Success: How Youniq Minds Transforms Lives and Propels Careers

    Vedaansh AdesaraJuly 28, 20230309 views

    Embarking on a transformative journey, Jyotsna Kukreti Dobriyal, the founder of Youniq Minds, brings her…

    Read more

    This Brand ‘Arrange It All’ by Aanchal Kejriwal Declutters Your Home in a Jiffy

    Vedaansh AdesaraJuly 18, 20230480 views

    Arrange It All: Revolutionising Organization and Simplifying Lives In today’s fast-paced world, where chaos often…

    Read more

    Building HR Systems and Empowering Organizations with Dipali Pallai

    Vedaansh AdesaraJuly 18, 20230560 views

    Dipali Pallai, a leader and a mastermind in HR systems and team building, has been…

    Read more

    Aanchal Joshi’s Royal Finesse Takes Creativity to New Heights!

    Vedaansh AdesaraJuly 13, 20230242 views

    Aanchal Joshi, the visionary founder behind Royal Finesse, is a true believer in the power…

    Read more

    Creativity and Uniqueness: Designmill, Where Brands Find Their Perfect Identity!

    Vedaansh AdesaraJuly 12, 20230382 views

    Prachi Rathore Jain & Shaily Rathore, the visionary Co-Founders of Designmill, have carved a remarkable…

    Read more

    Discover the Hidden Gems of India: Mintorie Unveils a World of Artisanal Masterpieces!

    Vedaansh AdesaraJuly 12, 20230314 views

    Rashmi Tanksali, the visionary founder behind Mintorie, has revolutionized the e-commerce landscape by creating a…

    Read more

    Indulge in Decadence: Mer Konfekt’s Journey to Crafting Artisanal Delights

    Vedaansh AdesaraJuly 12, 20230315 views

    In the world of confectionery and patisserie, one name stands out with its mouth watering…

    Read more

    The Pink Box by Sanjana Pai is Spreading Goodness For Women Through Love & Hygiene

    Vedaansh AdesaraJune 26, 20230329 views

    In the realm of entrepreneurship, where ideas take flight and businesses make a difference, Sanjana…

    Read more

    Drashti Shah’s Wholesquared Marketplace Is Redefining Home Decor Shopping Experience

    Vedaansh AdesaraJune 26, 20230283 views

    Drashti Shah’s entrepreneurial journey has been nothing short of remarkable. With a passion for interior…

    Read more

    How Navya Agarwal’s IVEI Is Blending Utility, Aesthetics, Innovation & Craftsmanship

    Vedaansh AdesaraJune 26, 20230556 views

    Navya Agarwal: Pioneering Creativity in Everyday Utility Meet Navya Agarwal, the founder of IVEI (I…

    Read more

    How Eco-Conscious Brand Ek Katha Clothing is Impacting Fashion with Tradition and Sustainability!

    Amrit AchipalyaJune 26, 20230701 views

    Introduction: In the realm of fashion, where trends come and go, there are a few…

    Read more

    Behind Shweta Pathak’s Inspiring Journey of Building Aakarshan Gems & Jewellery

    Amrit AchipalyaJune 26, 20230400 views

    Discover the captivating allure of Aakarshan Gems & Jewellery, the brainchild of the talented entrepreneur,…

    Read more
    View Desktop Version

    Powered by PenciDesign

    Back To Top