In luxury real estate, most campaigns stop at glossy balcony shots and skyline views. Hiranandani Communities’ ‘Fortune City, Panvel’ breaks that mold, proving that homes aren’t just about where you live, they’re about how you live.
Their “Life in Motion” 360° campaign did more than showcase square footage. It painted an aspirational yet achievable reality: sunrise yoga, weekend matches at The Arena, and coffee after spin class—all without leaving the township. With 80+ sports and lifestyle amenities, Fortune City isn’t just a property; it’s a playground for every life stage.
Hiranandani turned marketing into storytelling. They told their vision through news and business platforms, appealing to decision-makers and investors, not just homebuyers. The message? This wasn’t another residential project; it was the future of lifestyle in Panvel.
Then came the scale. OOH (Out-Of-Home) campaigns went massive, draping highways and urban corners with sleek visuals, while OTT ads and a smart Zepto collaboration tied The Arena’s active-living vision to the hustle of daily life. On social media, they nailed the art of intrigue, collaborating with various influencers and teasing glimpses of the lifestyle long before the big reveal.
Hiranandani also leaned into credibility, teaming up with pro athletes who embodied Fortune City’s promise of a high-performance lifestyle. This wasn’t abstract marketing; it was a tangible endorsement of their active-living blueprint.
And the payoff? The launch was a win. Buzz, bookings, and brand recall skyrocketed, cementing Fortune City as a symbol of Panvel’s rise as a luxury hub. With the Navi Mumbai International Airport and new transport links driving 25–30% real estate growth in the region, Hiranandani didn’t just sell homes; they sold the future.
In a market flooded with empty promises, Fortune City’s campaign shows that when you market a life—backed by research, storytelling, and cultural insight—you sell not just a property but a dream intermingling into reality.
Written By:
Yashi Bhatia