Meet Navya Agarwal, the founder of IVEI (I Value Every Idea), a design-led lifestyle brand that brings together aesthetics and utility. Navya’s entrepreneurial journey began during her final year design project at Raffles Millennium International, where she discovered the incredible talent hidden within the smaller towns of India. Inspired by the skill and expertise of local carpenters, she embarked on a mission to create a brand that celebrated their craftsmanship while providing innovative products to customers.
Empowering Traditional Artisans and Showcasing Talent
In 2013, IVEI took shape as an experimental collaboration between Navya’s designs and the traditional rural artisans of Sitapur, Uttar Pradesh. Her initial product lineup included to-do magnets and desk calendars, which received an overwhelmingly positive response at exhibitions like Sunday Soul Sante in Bengaluru and the Kala Ghoda Arts Festival in Mumbai. These early successes boosted Navya’s confidence in the demand for such products and laid the foundation for IVEI’s future endeavors.
Transforming Workspaces with Unique Products
Today, IVEI offers a diverse range of products that enhance workspaces and bring joy to everyday life. With their unique writing boards, pin boards, and desk organizers, IVEI has become an integral part of workspaces for students, professionals, and corporate gifting. The brand’s commitment to balancing utility, aesthetics, quirkiness, and a minimalist approach sets their products apart in the market, capturing the attention of those seeking both functionality and beauty.
Inspired by a young girl named Sushma, who experimented with her mehendi skills on pieces of wood collected from IVEI’s workshop, the brand introduced “DIY by IVEI.” This collection offers over 150 designs for artists to explore their creativity. Additionally, the Workspace collection features a Mehendi kala range curated by Sushma herself, further expanding IVEI’s offerings to cater to diverse artistic expressions.
Unlocking Creativity with “DIY by IVEI”
Inspired by a young girl named Sushma, who experimented with her mehendi skills on pieces of wood collected from IVEI’s workshop, the brand introduced “DIY by IVEI.” This collection offers over 150 designs for artists to explore their creativity. Additionally, the Workspace collection features a Mehendi kala range curated by Sushma herself, further expanding IVEI’s offerings to cater to diverse artistic expressions.
From Workspaces to Homes: Aesthetic Utility for Every Need
IVEI’s design philosophy extends beyond workspaces, offering products for home decor and children as well. Their wide-ranging categories cater to various needs, ensuring that every customer can find something that resonates with their personal style and preferences. IVEI’s commitment to combining utility with aesthetics ensures their products stand out, elevating everyday experiences.
Navya Agarwal’s entrepreneurial journey is a testament to the transformative power of passion, craftsmanship, and creativity. Her vision to collaborate with traditional artisans and empower them while delivering exceptional products to customers has led to the growth and success of IVEI. With Navya’s leadership and dedication, IVEI continues to inspire and add value to the lives of individuals across the country.
In conclusion, IVEI, founded by Navya Agarwal, is a remarkable brand that brings together aesthetics and utility. Through her passion for design and collaboration with traditional artisans, Navya has created a range of products that elevate workspaces, inspire creativity, and enhance everyday living. IVEI’s commitment to celebrating the talent and craftsmanship of local artisans while providing unique and functional products is what sets them apart. With a promising future ahead, IVEI continues to make its mark as a brand that values and celebrates every idea.