Picture this: Holi is around the corner, and every brand is scrambling to stand out. But Haldiram’s? They did something no one saw coming—they let artificial intelligence tell a story straight from the heart.
In 2025, Haldiram’s teamed up with Mad Men Marketing’s new Gen-AI division, Mad EnAible, to create a Holi campaign that wasn’t just about colors—it was about connection. And here’s the kicker: they pulled it off in 72 hours. Yes, while others spent months crafting polished ads, Haldiram’s harnessed the power of AI to produce a heartwarming video with a custom regional Hindi soundtrack. It wasn’t just fast; it was deeply personal.
The video told the story of people from diverse backgrounds spending Holi with their loved ones. Through AI-driven storytelling, viewers feel each person’s unique bond with their family, friends, partners, and many others. Then—Haldiram’s entered the frame. The simple gift of their iconic sweets became a symbol that encapsulated the joyous feelings viewers felt at that moment. It wasn’t just an ad—it was a tear-jerking reminder that a small gesture can bring home to anyone, anywhere.
The response? Massive. Social media lit up with people sharing their own Holi memories. The campaign became more than a marketing stunt—it became a movement celebrating the emotional power of food and community.
What Can Small Startups Learn?
- Speed Matters: Don’t wait for perfection—move fast. Tools like AI can help you create emotional, impactful content on a shoestring timeline.
- Tell Real Stories: Ground your campaigns in real emotions your audience can see themselves in.
- Localize Your Message: Speak your audience’s language—literally. Haldiram’s Hindi soundtrack made their message hit home.
You don’t need a giant budget to make an impact: just a powerful story, a little creativity—and the courage to move fast.
