When Divij Bajaj first sketched a bear-shaped vitamin on a napkin, he wasn’t daydreaming—he was solving a problem he’d felt himself. Like millions, he’d grown weary of swallowing chalky pills that tasted of…well, nothing but regret. He saw an opening in the crowded supplement aisle: what if health felt like happiness?
Launching Power Gummies in November 2018, Divij fused scientific rigor with a playful twist: chewable, vegetarian gummies targeting hair growth, sleep quality, weight management, and more. Early skeptics asked, “Who takes vitamins as candy?” But within months, traction proved them wrong. By January 2020, Power Gummies had touched 100,000 lives and inspired over 100 celebrities with its blend of taste and efficacy.
That initial product–market fit was just the beginning. The team doubled down on clinical testing—95% of users reported positive results—and broadened their pipeline to “gummies for any and every need.” Today, 4 million gummies later, they’re gearing up for new formats (tablets, softgels, serums) while preserving their core philosophy: simplify self-care.
Their secret? Listening. Co-founder Ankita Chaudhary translates consumer cravings into product features, while CSO Kapil Mittal engineers ingredient synergies powered by AI-driven insights. Together, they’ve built more than a brand; they’ve sparked a movement where preventive health is tasty, accessible, and fun.
For founders, the lesson is clear: obsess over real user pain, iterate ruthlessly, and don’t fear unconventional formats. Because sometimes, the smallest gummy can yield the biggest impact.
