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After 14 years of dominating Test cricket, Virat Kohli bids farewell, ending an era. As one of the “big four” in Test cricket, he has led India to key victories and inspired a generation. But his impact is not only restricted to the cricket pitch — it stretches deep into India’s marketing world.
From Aggression to Assurance: The Evolution of Brand Kohli
Kohli’s brand innings shows his changing public image. His early days with Fastrack showcased his fiery and bold persona, resonating with the youth.
His later campaigns with Myntra and HSBC showcased a more refined, trustworthy image—mirroring his personal growth and resonating with a wider audience.
The Kohli-Anushka Partnership
Kohli met Anushka Sharma during a Clear shampoo ad shoot. Who knew what began as a simple commercial would spark a relationship that will steal the spotlight? Their bond, often dubbed ‘lady luck,’ boosted both his life and brand, with the duo now accounting for 26% of all celeb ad volumes.
A Diverse and Impactful Endorsement Portfolio
Kohli has translated his cricket fame into impeccable brand value by endorsing over 40 brands like Audi, Duroflex, Noise, and Luxor. His Manyavar campaign with Anushka Sharma, for example, challenged traditions and connected with modern Indian values, leaving the entire country in awe.
Strategic Partnerships and Entrepreneurial Ventures
Beyond endorsements, Kohli co-created the One8 brand with Puma, generating ₹250 crore in revenue. He even declined a ₹300 crore Puma renewal to invest in Agilitas, an Indian sportswear startup, highlighting his shift from ambassador to brand owner focused on long term growth.
The Enduring Legacy of Trust and Ambition
Remember the MRF ZLX ad? It’s Virat’s assurance that makes you bet on it.
Virat Kohli’s journey illustrates that true brand value lies in authenticity, evolution, and the ability to inspire. For brands seeking to connect deeply with their audience, Kohli’s association offers not just visibility, but a legacy of trust and excellence.
Written By:
Yashi Bhatia
