How Poshan Is Reclaiming Skincare The Desi Way

by Yashi Bhatia
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Skincare that makes you feel like a chaand ka tukda? Bollywood buffs, assemble—this one’s for you.  

It all began with a question—one that founder Rhea Goenka Jalan, a biologist and cosmetic chemist, was determined to answer: Why aren’t there any skincare brands in the market that are tailormade for Indian skin?

After years of trying products that didn’t understand her melanin-rich, humidity-prone skin, Rhea turned to the wisdom she grew up with—the haldi masks her nani made, the tulsi leaves her mother crushed into pastes, the moringa oil her grandma swore by.

But she didn’t stop at tradition. She dug deeper, into science. And from that beautiful blend of heritage and research, Poshan Skincare was born in 2024.

From humble kitchen experiments to a full-blown laboratory in Mumbai, Poshan has grown into a cult-favourite for desi skincare lovers across the country. Their bestsellers, like the ‘Befikar Begum Cleanser’ and ‘Chaand Ka Tukda Glow Drops’, are already being hailed as “game-changers” by numerous users.

Poshan, meaning “nourishment,” isn’t just a name—it’s a promise. It’s poetry with a label. It’s enchantment packed in bottles. A promise to craft skincare that honours Indian skin, Indian climate, and Indian traditions, all powered by their breakthrough Skinbiotic™ technology. This unique process bio-ferments native ingredients like saffron, neem, and moringa for better absorption and real results. Whether your skin is oily, sensitive, pigmented, or all three, Poshan takes care of it. It works with your skin, not against it, so it doesn’t just look good, it feels healthier from within and gives you the confidence you deserve.

And if you’re not sure where to start your routine? They’ve got you. Just head to their site and take their skincare quiz. It reads your skin’s mood, history, and habits, then recommends your perfect routine. Zero guesswork, zero overwhelm.

But what is it that truly makes them special, apart from their poetic product names? Their motto: No nazar, no bakwaas. It’s skin-first, trend-later. No fancy frills. Just honest, effective, and beautifully nostalgic skincare that smells like home and works like magic.

Poshan Skincare makes a bold statement—we don’t need to borrow from the West to feel beautiful. We’ve always had the answers; we just needed someone to bottle them with love and science.

So now forget chasing glow. Because with Poshan, you become the source.

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