In the bustling world of commerce, two brothers identified a crucial gap: MSMEs needed better tools to connect with customers in real-time. This observation wasn’t theoretical—it came from experience.
With 12+ years working in MSME businesses, Nirmitkumar Choraria understood the challenges firsthand. Meanwhile, his brother Garvitkumar brought 10+ years of technology expertise as a Microsoft Certified Trainer and security consultant. Together, they founded 11ZA with a clear mission: Layers of servicing and customization that help businesses reimagine their processes through WhatsApp marketing and automation.
“WhatsApp is something used by everyone, both customer and vendor,” they noted, recognizing the platform’s universal appeal. Their solution? A SaaS platform built on WhatsApp Business API that centralizes communications in one manageable system.
11ZA allows businesses to send personalized notifications, promote offerings, respond to inquiries, and provide support—all from a single interface. The platform offers multiple integration options, including calendar bookings, Shopify management, WordPress management, and connections to Pabbly and IndiaMART.
Their work has earned recognition from StartupIndia, validating their approach to solving real-world business problems. “As a business provider, if you want to connect with all your customers through a centralized application, you can use 11ZA,” they explain.
The brothers assembled a capable team including professionals like Jignesh Viradiya, Denish Ubhal, and Chetan Chhajer to develop the platform’s capabilities further.
For founders across sectors, 11ZA’s journey offers a valuable lesson: identifying practical problems in your industry and creating focused solutions creates significant value. By regularizing unorganized business communication, they’re addressing a fundamental need in the MSME sector.
Sometimes the most effective innovations are those that simplify existing processes, rather than creating entirely new ones—a principle demonstrated clearly through the 11ZA story.
