For many years, saving in India meant either the dependable gold jewelry kept in lockers or a fixed deposit your parents opened for you. But what does saving actually look like in today’s digital-first society, where people’s attention spans are short and financial objectives seem uncertain?
Here comes Gullak, a financial company that focuses on mobile devices and is transforming spare cash into actual money. Gullak is assisting a new generation in accumulating money without ever realizing it with a combination of snackable savings programs, gold-backed investment, and UPI automation.
By rounding up your regular transactions and putting the remaining change into 24K digital gold, Gullak automates your savings.
Purchase groceries for ₹197. Gullak invests the ₹3 difference after rounding it to ₹200.
Spend ₹78 on samosas and chai? Additionally, that ₹2 goes to gold.
Your funds are growing gradually in the background, but you are not feeling the pressure.
It has more modes as well:
- SIPs per day for as little as ₹10
- Top-ups with a single click
- Savings using UPI AutoPay via the Snap Save feature
This is a saving that saves you from yourself, not just saving.
Gullak becomes considerably more intelligent at this point.
Their Gold+ tool allows you to earn up to 5% more annually by leasing the gold you save to approved jewelers in a safe and secure manner.
As a result, your gold not only gains value but also generates returns, much like a fixed deposit.
Indeed, all of it is supported by risk-managed systems and collateral. Your gold (and refunds) are secure even in the event that the jeweler fails.
Real wealth creation is equal to appreciation plus passive income.
The software is simple, quick, and easy to use. No intricate graphs. No technical terms. Simply clever design that makes it easy to develop a saving habit.
With more than a million members, Gullak is a company supported by Y Combinator. It was a pioneer in integrating UPI AutoPay with NPCI and is among the fastest-growing savings platforms in India. Effort? Very authentic.
You are not asked to alter your way of life by Gullak. It transforms little rupee leftovers into a rising pot of gold while operating in the background. And that unseen habit might have a noticeable impact over time.
Written By:
Kesar Khatri
