How Kokikar Is Influencing The Fashion Preferences Of Young India

by Amrit Achipalya
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Redefining Fashion with Sustainability

In a world where fast fashion often comes at the expense of the environment and ethical considerations, there are businesses that stand out for their unwavering commitment to creating a sustainable and responsible future. Kokikar is a prime example of such a venture. In this piece, we will delve deep into the world of Kokikar, understanding its background, unique differentiators, and the story of the Founder, Ms. Richa Srivastava.

First Things First!

Kokikar, a name that reflects the artistry of its creators, is on a mission to redefine the fashion industry. Ms. Richa Srivastava, the creator of Kokikar is a co-founder of a well-established Software company for the last 22 years. Richa wanted to give back to the community and the mother earth and hence two years back in the bustling city of Noida, Uttar Pradesh, she incepted Kokikar. Inspired by a singular vision, Kokikar creates sustainable, contemporary clothing using only natural dyes and prints. It’s all about providing people with clothing that’s not only fashion-forward but also skin-friendly and classic.

Kokikar Richa Srivastava

The name ‘Kokikar’ encapsulates the brand’s ethos – it’s about blending technical skills, artistic vision, and unwavering dedication to create works of art using nature’s resources. The result? Each piece of clothing is a masterpiece in itself, reflecting the patience and artistry that goes into crafting it. Kokikar’s ultimate goal is to create classic, all-season clothing that encourages slow fashion, a concept that’s gaining increasing traction in the fashion world.

The What and Who

While ‘fast fashion’ often takes precedence, Kokikar strives to bring sustainable and organic clothing to the world. They prioritise clothing that respects both the planet and the people who make it.

Kokikar caters to a discerning audience in the age range of 20 to 35 years, primarily in Tier 1 cities. This demographic appreciates fashion that is not just trendy but also ethical and eco-conscious.

What sets Kokikar Apart?

It’s a combination of several factors:
Unique Design and Style – Kokikar’s clothing designs are distinctive, reflecting a harmonious blend of contemporary aesthetics and traditional, natural prints. Each piece is a work of art.

Quality and Durability – While promoting sustainability, Kokikar doesn’t compromise on quality and durability. Their clothing is meant to stand the test of time, both in terms of fashion and wear.

Affordability – Remarkably, Kokikar manages to offer organic, sustainable clothing without the exorbitant price tags often associated with eco-friendly fashion. This makes their clothing accessible to a broader audience.

Are you up for a happy clothing experience?

Getting your hands on Kokikar’s sustainable clothing is quite straightforward. They have a user-friendly online store, Kokikar’s Website, where you can explore their collection, place orders, and stay updated with their latest designs and offerings. It’s a seamless and convenient way to align your fashion choices with sustainability.

Kokikar aims to celebrate nature’s beauty, empower consumers to make conscious choices, and inspire a more environmentally responsible and ethically conscious fashion industry.

On a mission to provide high-quality, stylish, and eco-friendly clothing that respects both the planet and the people who make it. With this mission, they are contributing to a positive change in the fashion industry by making sustainable clothing a mainstream choice.

Our final thoughts about Kokikar

In a world dominated by ‘fast fashion,’ Kokikar stands out as a refreshing alternative. They emphasize that fashion isn’t just about looking good but also feeling good about our choices. Kokikar paves the way for a more sustainable fashion future where style and responsibility go hand in hand.

Kokikar’s journey is an inspiration for those who value a fashion industry that not only prioritizes style but also ethics and sustainability. They’re reshaping the fashion narrative, proving that sustainability and style can coexist seamlessly.

We also want to acknowledge and appreciate Richa Srivastava, Founder & CEO of Kokikar, for her outstanding achievements and contributions to society. This recognition was granted by Fox Story India, a testament to her determination and commitment to excellence, making her a trailblazer and opening new opportunities for those who come after her. Congratulations to Richa and all the Inspiring Women of 2023. If you’re inspired by Kokikar’s dedication to sustainability and fashion, explore their collection on their website and make a conscious choice in your fashion journey.

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