In 2019, Sudarshan Gangrade had a craving. Not just for food, but for change.
After years in the health space, he realized that most healthy food felt like punishment. Where was the joy? The crunch? The good old desi taste?
With ₹40 lakhs of savings and a kitchen full of wild ideas, Sudarshan launched Lo! Foods—India’s answer to bland dieting. The goal? Make healthy tasty, and tasty healthy. And he didn’t hold back.
From crunchy namkeens to flavorful murrukus, cookies and protein-packed bread, Lo! Foods has cracked the low-carb code without being a menace to the tastebuds. These aren’t just healthy snacks, they are grandma-approved delicacies that satisfy both your fitness goals and epicurean cravings.
The results? Instant love. What started as a small D2C brand is now India’s largest low-carb cloud kitchen network. Repeat customers make up 35% of orders. Big names like Amazon, Blinkit, Swiggy, and even Hyatt Hyderabad wanted in on the action.
Under Sudarshan’s fearless (and food-loving) leadership, Lo! Foods rolled out game-changing sub-brands:
- KetoSmart for the keto-curious,
- DiabeSmart for guilt-free indulgence without sugar spikes,
- ProteinChef for breadheads who want abs without compromising their sandwich.
Their newest Protein Bread? No maida. No whey. All plant-powered goodness, and already outselling legacy breads on Blinkit in just 3 months.
Backed by ₹75 Cr+ in funding, 17 kitchens, and an all-star team, Lo! isn’t just a snack brand, it’s a rebellion against unappetizing healthy food.
And here’s the big why: India’s facing a diabetes crisis, and Sudarshan wants to reach 100 million people with food that heals, not harms.
So next time you crave a namkeen or need a toast that won’t ruin your macros, remember: there’s Lo! for that.
Because this isn’t diet food.
This is food, done right.
And trust us, you won’t miss the carbs.
Written By:
Yashi Bhatia
